We conceptualize and produce still-life and figurative photography for e-commerce, social media, editorial, and brand storytelling. We manage casting, crew, locations, styling, and shoot logistics with precision, tailoring our workflow to align seamlessly with each client's unique needs and working style, ensuring an effortless and efficient process.

Our studio, located in historic Chelsea with views overlooking the Highline, provides an inspiring environment for creativity and collaboration.

Our retouching is nuanced, enhancing each image to uphold brand integrity, clarify products, and cultivate customer trust. We deliver web-ready assets, optimized for deployment across all platforms.

At The Ones, we bring over 20 years of expertise to every project, offering the high-caliber service and production quality that’s typically reserved for industry giants like Levi’s, Aldo, Bloomingdale's, Macy’s, and many others. Having worked extensively with these brands to meet their eCommerce goals, we know what it takes to create product imagery and motion that not only stands out but drives results.

What truly sets us apart is our proprietary workflow, which allows us to shoot both still and moving imagery simultaneously on the same set. This innovative approach streamlines production, ensuring a cohesive visual narrative across all formats—saving both time and costs without compromising quality. Whether it’s e-commerce, social media, or editorial, The Ones delivers seamless, high-impact content customized to your specific needs.

Our eCommerce services include:

→ Image discovery and art direction

→ Casting

→ Shot list preparation

→ Naming convention and asset best practices consulting

→ Still PDP and Motion PDP production

→ Hero imagery production

→ Postproduction and retouching

→ Invisible mannequin photography

→ Colorway generation

→ Accurate cropping and final file format delivery

→ Web optimization

Every brand has a story. What’s yours? At The Ones, we help you translate that story into a visual language that resonates deeply with your audience, ensuring your brand’s message is clear, compelling, and aligned with your core values.

A strong brand identity goes beyond visuals—it’s about creating a connection. It inspires action, invites customers to join your journey, and strengthens their belief in what your brand represents. Whether you're launching a new brand or refining an existing one, we guide you through crafting an identity that’s consistent, memorable, and impactful.

We specialize in:

→ Logotypes & logomarks

→ Graphic systems

→ Art direction

→ Brand books

→ Content development

→Moodboards

→ Pitch decks

Through these elements, we build a visual narrative that amplifies your brand’s purpose and leaves a lasting impression.

At The Ones, we specialize in creating engaging and intuitive eCommerce experiences, with expertise in Shopify, Squarespace, WordPress, and Magento. As a Shopify Partner and Squarespace Circle Member, we’re well-versed in the latest platform advancements, allowing us to craft digital presences that are not only visually captivating but also drive results.

From landing pages to product detail pages (PDP), special collections to social media integrations, we design with the customer journey at the forefront. Our approach ensures that each interaction is both impactful and functional, maximizing engagement and conversion.

We guide brands through every aspect of their digital presence, from best practices in design to asset management, ensuring consistency across all platforms. Whether you’re building a new site or refining an existing one, we help you optimize your digital assets for an exciting, memorable customer experience.

At The Ones, we believe motion is the ideal medium for storytelling. We collaborate with award-winning motion artists to create engaging video content that resonates across platforms and formats. In today’s digital landscape, motion is essential in elevating any production. Whether it’s for social media, website content, or eCommerce platforms, motion reinforces and enhances your still imagery, working in tandem to create a more dynamic, engaging brand presence.

We specialize in crafting vertical content optimized for mobile-first audiences, ensuring your message stands out in a fast-scrolling digital world. Content series are an excellent way to attract, engage, and retain your audience, and we facilitate that process with high-impact storytelling.

Our process is collaborative from the outset—clients are involved in every step of production, ensuring that your vision is realized from concept to final cut. Whether you're creating product launch videos, behind-the-scenes content, or motion-optimized PDPs, we ensure your brand’s story is told in the most impactful way possible.

Motion/video Product Detail Pages (PDPs) are one of the most effective ways to elevate the consumer experience in eCommerce, creating an immersive shopping journey that drives both engagement and conversion.

If you’re curious about how motion can elevate your brand, don’t hesitate to contact us at info@theones.agency—we’re here to help you bring your story to life.

A strong brand strategy is the foundation of any successful marketing plan. At The Ones, we know that with finite resources, maximizing your impact requires careful, strategic thinking. Our approach is built on years of real-world experience—hustling with little to no budget, time, or resources. This practical expertise allows us to create smart, effective strategies that get the most out of what you have, driving real results without unnecessary waste.

We work with you to define your brand’s current position and map out the most efficient and impactful path toward achieving your business goals. Through thoughtful and creative planning, we help you navigate the complexities of brand development, ensuring every move is aligned with your core identity.

Our process includes:

→ Research & brand voice development

→ Competitive analysis

→ Brand initiatives and alignment with business objectives

→ Content publication strategy

→ Best practices consultation

With a focus on simplicity, authenticity, and elegance, our strategy leads to outcomes that resonate long-term and with maximum efficiency. We pride ourselves on our ability to think creatively and execute with precision, ensuring your marketing efforts are purposeful, engaging, and results-driven.